Digital Marketing Certification
The world of Digital Marketing is growing day by day. The marketing world is in extreme need for people with digital skills and this is the perfect timing for you to start your career in Digital marketing. However, very few people get hired as digital marketing is a field that is different from what we study in college and need to learn some extra skills and tools. A valid certification in the field could get you to the career you wish to work. Here are some other reasons what are the best Digital Marketing certification.
1. Validate your skills
As I already said, digital marketing has a high demand for people with digital skills. The skills needed are not a mere digital acquaintance. Maintaining a Facebook page is a good skill, but not good enough to get hired. Digital marketers are the core of the company’s marketing strategy. The team may work closely with the CEO to plan and shape the future of the company. Obviously, a company won’t hire a person with no previous knowledge in the field. A Digital Marketing Certification could get you the validation of your skills which the company HR team looks for.
A certification gives the assurance that the person had proper understanding and had undergone training in the field. The company could spare the time and effort that is needed to train the candidate. It takes a few months or so to train the candidates and put them on live projects. This increase the value of your resume by multiple times which obviously increase your chances to get hired.
2. Proper Training
Digital Marketing is a field where one could grow only with the proper training and desire to study continuously. The algorithms may have changes day by day and since you know the basics, you would be able to adapt to it. However, you will capable to do so only if you have received proper training from professionals. Digital marketing is not something that can be learned from textbooks or pdf. There is absolutely no use of downloading and reading an article written by someone elsewhere in the world. The digital marketing professionals who train you could get you better vision and understanding on the topic. Also, they could help you to understand the real world challenges that a marketer may face.
3. A better understanding of tools
There are a lot of tools that are used by a digital marketer. Be it SEO/SEM/Content/ CR optimizers, there are multiple tools that help to strategize and market digitally. It is important to have a training on how to use the tools and understand how they help in digital marketing. To have the alternatives, the drawback of each tool, how to optimize the productivity, everything can be learned when a certification course is done. It is also important to understand how things work. For eg., the facebook logarithms, what are the criteria Google uses when they index websites, how AdWords work, how can we create trends in Facebook/Twitter or Instagram, a digital marketer should have a knowledge on all these. A certification course could give a better idea of factors like this.
4. The wide variety of opportunities
The digital marketing field is an area which has a room for everyone. A tech person, a creative or a business minded person, digital marketing offers an opportunity for everyone. But it is important to understand your core strength and focus on that. A creative person could do much better in video production/content management than he could do in SEO or marketing. It would be very helpful if you could realize what he really wants to do and focus on the particular area. Digital marketing is a vast area, instead of blindly searching for an opportunity, it will have much impact if you could analyze self and get trained. Though there are options to switch from one to another later, this kind of approach would increase the probability of getting hired.
5. Real world exposure
This stands as the main difference between a college/classroom learning and a certification course. A certification could get you more real-life exposure. Digital marketing is something that extends beyond boundaries. There is nothing ‘local’ there. A digital marketer would be seeking chances to explore the global tech world/market like Google, Facebook, and other tech giants. Also, the career opportunities expand without limitations. This is why a real-world exposure is needed. A professional trainer could get you that. If the academy is associated with a company or the trainer is a working professional rather than just a teacher, he could cite the live examples and would be cautious of the latest changes in the tech world and marketing world. Now as a student, this would help you to a great extent to understand how marketers around the world approach certain matters and how they handle the crisis.
6. A new start to the career
Digital marketing is something anyone with the basic education could pursue. You need not be an engineer or a commerce student to be a digital marketer. However, you may find it hard to find jobs as you are not trained. When kickstarting a career, especially if you are switching career, a Digital marketing certification would help you. Also for students, if you do Digital marketing certification during your course period, by the time of graduation you will have a resume that values more than your peers, you will be a properly trained candidate, who has a real-life exposure which will be a bulls-eye for the recruiters that visit your college.
Having said all these, it is important to note the value of certification. Make sure, you have a chosen recognized institution with experienced trainers and the certification provided by them are valid. Here are some things you would want to notice when you choose the institution.
I hope the article helped you to understand more about the ‘reasons to get a Digital Marketing Certification’. If you have any doubt regarding this topic, please make sure to comment, the professional techies at Dotz Web Academy are always happy to help you. Dotz Web Academy is one of the topmost Digital marketing training academies in Ernakulam. We offer high-quality service in Digital Marketing and Search Engine Optimization. We are one of the best Digital marketing Institution in India.