Why We Learn Digital Marketing in 2018
Digital Marketing is nothing but marketing done digitally. As easy as it sounds, it requires some level of marketing and digital skills. Moreover, one needs to learn how to put those skills to better use for Digital Marketing. There is a common misconception that Digital marketing means those simple ad posts on Facebook and website designing. But there are a lot of other opportunities in Digital Marketing and there are various aspects of digital marketing career one need to know.
a. Increasing opportunities – beyond limits!
The world of business is shifting the focus of marketing strategy to Digital marketing. Most of the leading companies have allocated 90% of their marketing resources to digital marketing. So any business that exists is in need of a good digital marketing team for their business growth. As Digital marketing is cheaper yet get more conversions than traditional marketing, a company will always be game for hiring and managing a good digital marketing team.
Also, the opportunities that Digital Marketing offers is beyond the geographical boundaries. There would be business everywhere in the world and hence you will get an offer any place if you get your digital skills right.
b. Something for everyone.
One of the main attraction on digital marketing is that it has something to offer for everyone. A creative, a businessperson, a technical person, there is room for everyone in Digital Marketing. As already mentioned, the Digital marketing spectrum is not limited to Facebook ads, but have a wide variety of roles to perform. Some of the job positions are as below.
1. Video/Audio production:
A major part of Digital marketing is done by the video. Video marketing is the top factor of digital marketing strategy and will remain so with latest technologies. Since everyone would go for video marketing, it is important to produce quality videos/ podcasts for the growth of the business.
AI and chatbots are taking the higher road in customer interaction. The better the technology is happier will be the customer. The business world needs smart tech people to develop and maintain AI.
3. Mobile Marketing:
As almost everyone in the world access internet through Smartphones, it is important to design a mobile-optimized marketing strategy. Mobile marketing is so important it is almost a synonym for Digital Marketing. This is one of the fields with most opportunities.
The websites are the main channel for the marketing. The website must be designed in optimum quality yet customer appealing. Web designers who have best technical and designing skills are in demand.
5. SEO/ SEM:
SEO and SEM are most important tools for Digital Marketing. When consumers search for the information or suggestion online, it is important to stay on the top list in a search engine result page so as to get more conversions. If not done right, there is no use of whatever done on the webpage. SEO/SEM specialists are in need.
6. Social Media promotions:
The best platforms to reach a targeted audience is social media. It is important to create catchy promotions and do things right!
There are many other career opportunities that Digital Marketing offers.
c. Career growth and career switch
Digital marketing is a platform where we continuously study, build upon existing skills and develop. The growth that as a career, Digital Marketing offers is amazing. A little bit of hard work and smart work can lead you to the top layer of the company or business. If you are an entrepreneur, this would be something that boosts your business to a higher level. When you yourself understand the basics and rules of Digital marketing, you can plan according, make better strategies and grow your company to reach heights beyond the limits.
Also in Digital marketing, it is possible to shift careers. When you are a web designer and wants to try something else, you have the chance and the skills to do so.
d. Flexibility and job satisfaction Digital Marketing jobs offer.
When most of the 9-5 jobs turn out to be dull in a few years, Digital marketing careers have something else to offer. You will be meeting new clients and new people often requires you to use some level of creativity even though you aren’t working in a creative section. You are often associated with new ideas and challenges. The close association of creative-tech-business people would lead to the interesting workspace to work. Also, Digital marketing careers offer you the flexibility of working from home, not always, but yeah, it’s a perk! This will surely be a lot of help to create a perfect work-life-family balance! Also, there are plenty of freelancing options also. In short, this is something you should look at it f you are trying to do something different.
Accept it or not, but this is something we all look when choosing a career. Digital marketing careers won’t disappoint you there also. Although there are different job roles as digital marketing opportunities, the remuneration is handsome. The business world believes that Digital marketers are the persons who connect their product to the customers. However good their product is, it won’t be of no use, if it’s not presented to the world properly. Marketers do that! Digital marketers replace conventional marketers and this cut the cost of marketing in a high margin yet attract a good number of consumers than conventional marketing and convert the visitors into customers. And hence business heads are ready to pay a handsome salary to good digital marketers. As already mentioned, the chance of growth is also good and so is your remuneration.
When all these advantages are listed, it is also a fact that world is a place of competition. When you have marketing skills, yet have an understanding of coding, you are a few steps ahead of the race. It is important to know what is important and focus on developing your basic knowledge. This is where training has its importance. If you are ready to change your life, we here at Dotz Web Academy are more than happy to help you!
I believe that this article has helped you to know The reasons why we learn Digital Marketing. If you have any doubt regarding this topic, please make sure to comment, the professional techies at Dotz Web Academy are always happy to help you. Dotz Web Academy is one of the topmost Digital marketing training academy in Ernakulam. We offer high-quality service in Digital Marketing and Search Engine Optimization. We are one of the best Digital marketing academy in India.