Key terms in digital marketing a digital marketer should know
There are some specific terms in digital marketing which are purely technical and can only be understood by the technical experts. In the pace of time, it is assured that every aspiring digital marketer will definitely get to understand these terms in detail. Hence, the technical experts in the field, during their day-to-day communication make use of these for their benefit. Ahead, we shall see some common and daily used terms that every digital marketer should be known in their daily lives. Out of the millions of them, here are the most important of them:
Most significant phrases in digital marketing
The following are some of the most significant terms in digital marketing which form the basics of learning to every new comer:
The term backlinks refer to the incoming links which redirect to the website by clicking on it. It is, in fact, one of the major parts of the ranking of the website. It is also one of those elements that act as a major factor in building up for the format and better look of the site. One of the benefits of these elements is that it helps in the easy increase of traffic to the website. Moreover, it creates a comparatively lower bounce rate to the website at a time.
- Bounce rate
The term bounce rate literally refers to the people who visit the website, take a tour along with the site and yet leave half way through, unimpressed. Also, seeking the bounce rate of the website which is being high, it can be confirmed that the site is not at all trustworthy. It further depends on the kind of business, the major competitors, the pricing and the product type. Hence the bounce rate to the website must always be kept low and optimized.
CPC means the cost per click or the cost that is incurred when an ad or website is being clicked by the users. It largely depends on the levels of interaction that the users have for the products or services offered by the firm. In other terms, it can be called as a third eye to see or understand what kind of products or service does one prefer more as a service. Secondly, it can be used to determine the success or failure of a campaign as well. Besides all this, it helps in calculating the ROI and makes each click valuable.
Other relatable vocables used in digital marketing
The following are some of the other relatable terms used in digital marketing that should be known well to a digital marketer:
The Conversion Rate Optimization is one of the other important terms in digital marketing that a marketer must be well versed with. It is the successful sales of product or service to users. In other terms, it is the number of times a user completes a goal divided by the traffic. Normally CRO is done after a user visits a website.
- Landing page
The page that creates a Call-to-Action is called as the landing page of the website. It is also one of the terms used in digital marketing that invites users about a product or service offered by a firm. There are different types of landing pages that consequently differ depending on the requirements of the website and the marketing needs. Some of them are Lead-Generating Landing Page, Click through the landing page and so on.
- Organic traffic
Organic traffic is the total number of visitors earned as per the SEO norms and rules. It is also gained through promotional content or ad for the purpose of the organization. Moreover, it is paid and contains backlinks, social signals and so on. One of the other ways to generate organic traffic is through SEO techniques, blogging, and the required keywords.
- E-mail marketing
E-mail marketing is another important term that denotes the possibility of marketing made possible through e-mails, thus providing better services. It is uniquely another way to sell products or through storytelling or creativity.
- Internal link
The process of internal linking means linking from a targeted article to other beneficial articles following the same genre. Here, the user gets the benefit of going through extra information that is related to the same genre.
More associated terms in digital marketing
- Inbound link
The Inbound links are nothing but a hyperlink that points out to the targeted website that consists of relevant pages. Generating high-quality inbound links on to a website is hence important to maintain its ranking amongst the competitors. Therefore, it is one term that is used to refresh content and links. In addition to the same, it is also used to generate more backlinks too.
- Keyword stuffing
When maximum keywords beyond the parameters permitted for SEO are used in the write-up, it is then commonly known as keyword stuffing. It is one of those terms in digital marketing that is used to rank as many keywords as possible to the site. Sometimes, it also becomes one of those reasons to not getting the sufficient links on to the website.
Search engine marketing can also be defined as one of the ways to gain online careers in digital marketing platforms. Also, it can be used to find the desired set of keywords simultaneously at different search engines. These can be fetched through the search platforms both through paid as well as unpaid means.
Search Engine Optimization Practices are normally done to increase the quantity and quality of the website and also improve on web traffic. Hence, the main factor is to primarily supply content that supports SEO standards. Furthermore, it is also important to providing the supporting content that suffices the Search engine norms and regulations.
SERP is another key term in digital marketing. It is one of the key components considered while creating an online website. The different factors of SERP are used when the quantity and quality of information need to be considered for comparative analysis. Therefore, it is used for fetching the organic results to the website.
I hope the article helped you to understand more about the different key terms in digital marketing. If you have any doubt regarding this topic, please make sure to comment, the professional techies at Dotz Web Academy are always happy to help you. Dotz Web Academy is one of the best Digital marketing training academy in Ernakulam. We offer high-quality service in Digital Marketing and Search Engine Optimization. We are one of the best Digital marketing Institutions in Kochi.