9 best meta description practices to follow in a website
There are many meta description practices that most SEOs and not fully aware of or are not updated with. These are hence the sentences that are added throughout the write up in specific places to give a more clear picture of what the blog or the write-up is all about. Working on them provide better clarity on the attached article to the readers. In other words, these snippets of information summarize the blog so that it is easily clicked on. Ahead, we shall see some of the best practices followed in meta description.
Major metadescription practices to follow
The following are some of the major meta description practices which are followed by most successful SEO to rank their website better:
- Use the keyword throughout the description
The first important tip while writing metadescription practices is to emphasize the keyword at least once in the keyword. Here again, it is important to know where to place them exactly and how many times. Ideally, the keyword is to be written down in the Meta titles, page titles and meta descriptions. Then, it is equally important to know which of them are primary and secondary in focus. Therefore, like followed in the content, it is as important to know where to place the keywords in the pages too.
- Explain the keyword well
The second aspect that is to be kept in mind while writing meta description is to know the basic things that are to be valued. Especially, when writing them for web pages too, it is essential to know what service or product is the website going to provide exactly to the users. In short, again, the users must know the services that are offered by the website, just through the meta descriptions. Hence, one of the inevitable metadescription practices to follow is to explain the keywords at an optimum length to make it clickable in nature.
- Be concise to the user’s needs
Be it writing an article, a blog or content, the user’s requirements are to be prioritized and to be kept in mind. The users must also be able to find out what they are in need through the given metadescription. Also, these meta description practices are to make the user move from one page to another in the website.
Additional meta description practices to follow
Below given are some of the additional meta description practices to follow while optimizing both a write up or a website:
- Do not write just for SEO
The purpose of meta description is to priotize the emphasized point in such a way that the buyers or the users continuously search for the same. Again, here it is important to know where, when and how to use the keywords. There should hence be an optimum usage of keywords in all the pages of the website. Here, consequently what is to be noted is that the keywords should be placed . If this aspect is not properly taken care of, then it might lead to what is called keyword stuffing.
- Make a list of power word
Power words are those words that help to generate a CTA in the users. In other words, they must enable the users to go ahead and click the product or service with no time delay. The power words must also create a positive image in the minds of the users. This way, through the use of meta description practices, a brand image is also built upon by the users. Since these catch the attention of the users easily, these are increase the demand as well. Hence, there
- Create call to action
The need of a website or a web content is to create significant call-to-action with no time delay. This should similarly initiate the users to go beyond a particular page and search for all the opportunities of service given by the website. They are also seen as secret invitations that drag in a user from one page to another. Consequently, these meta description practices help the users or the web developers to expand their website traffic on a regular basis.
Other meta description practices to follow
There are a few more meta description practices to follow which help in adding to the perfection of the web pages:
- Do not go beyond the needed character length
A meta description of the webpage is just a small introduction of what the webpage is all about. Hence, the meta description should give only the necessary information that convinces the user that he has reached the right place. Here, the best meta description practices to follow is to keep the character length medium, not more or less. At the same time again, there should not be any false or inadequate information that makes the users feel tricked too.
- Focus on the customer requirement
The ultimate aim of every website is to look into the customer requirement primarily with the help of metad escription practices. These also benefit those category of people who conduct advanced research on a particular topic or platform. Thus, through the efficient use of these methods, the users must not feel lost . They must ultimately feel that they have landed on the right platform with the requisite information. Finally, one expertise tip is to include the category of the topic that the users come looking for.
- Optimize them for one last time
Meta descriptions always matter the most while optimizing for the CTR and the SERP rates as well. However, since direct advertising does not have much scope, following the meta description practices gives a scope for indirect advertising in a way. Since it should not go too long, the sentence length is to be kept optimum of few sentences. To make it precise, the sentences should be non spammy and added in optimized web pages. The length of the meta descriptions should be altered as per the length of article in the pages.
I hope the article helped you to understand more about the 9 best meta description practices to follow. If you have any doubt regarding this topic, please make sure to comment, the professional techies at Dotz Web Academy are always happy to help you. Dotz Web Academy is one of the topmost Digital marketing training academies in Ernakulam. We offer high-quality service in Digital Marketing and Search Engine Optimization. We are one of the best Digital marketing Institutions in Kochi.