The Dangers of Keyword Stuffing in SEO and the Keyword Stuffing Penalty
Every web page needs to face a keyword stuffing penalty and this uneven distribution affects the listing of the website. This normally happens when the keyword is repeated beyond a requisite number of times. Similarly, such instances can happen when the keyword used is highly manipulative and does not match the write-up. This then leads to the bad user experience when the user is forced to leave the website. Ahead we shall see the different aspects of this SEO practice.
Facts about Keyword Stuffing penalty
The following are some of the major and important facts about the SEO oriented malpractice, which is ignored by most people:
- Causes loss of importance of article
The use of keywords in an article is to portray the importance of the topic and highlights a particular aspect for a definite number of times. However, it is recommended that the keywords are to be used only for the recommended number of times. Similarly, while adding them, it should be made sure that they are placed in the right parts of the blogs or articles. Lest, it might lead to the loss of importance of the write-up, which is full of keywords and no content. Hence it is recommended to use the keywords only for the required amount of time.
- Destroys user experience
Keyword stuffing penalty is a negative trait for the users as it reduces the user experience largely. When the keyword is stuffed in huge amounts, the reader’s flow of skimming through the article is lessened. Here, the content writers question the purpose of the readers and make the write-ups purely SEO oriented rather than content oriented. Therefore, the users, no sooner than logging on to the website have a probability of moving away from the website due to the delivery of poor user experience. This has a greater chance of destroying the user experience.
- Makes the article unattractive
It is acceptable to use the keywords for a certain number of times but in the requisite places. The even distribution of keywords in the articles gives it an unattractive, disinteresting look. Hence, the write-up or the article should be made in such a way that it sounds less of keyword oriented and more informative. In addition to that, the keywords must not look as though they have been placed all together in one place. Hence, they must be evenly distributed all through the article, from the very beginning to the end
Tips against keyword stuffing penalty
The below given are some of the best ways to prevent keyword stuffing and give the article a better, convincing look:
- Write more than 300 words in a section
The blog or write-up is an informative piece, that belongs to a particular genre and hence is to be well optimized before it gets published on the website. Therefore, the best way to get blogs optimized is to divide the blogs into parts and write for them. Also, it should be made a point that each subsection carries over 300 words and that they speak of an idea each. In cases where the content is lengthy, there are chances that the users do not bother to read through the entire blog.
- Follow the proper keyword density
Keyword density is the total number of times that a keyword is used or to be used in the write-up. The biggest keyword stuffing penalty is when keyword density is over or under what is expected. Again, it should be checked every now and then since it affects the site authority and the site credibility. Generally, when the keywords are seen more than the number of times they are to be used, the site is penalized and considered not so trustworthy. In SEO terms, this is generally known as keyword spamming, which is prohibited.
- Add secondary keywords
Secondary keywords help in the optimization of the blog in a better manner. These are nothing but the words and phrases that are similar to the keyword. Hence, these are used in the write-up after the main keyword is repeated for a certain number of times. The best way here to use the secondary keywords is to use semantic phrases that seem similar to the keyword. As a result, it creates a correlation between the targeted keyword and the information given.
Ways to avoid keyword stuffing penalty
The following are some of the suggested ways to prevent keyword stuffing penalty and make the content readable:
- Optimize every now and then
The content should look optimized as per the SEO norms and should seem readable to the users. Each time the keyword is placed in the write-up, they are to be placed in the right areas so that they sound meaningful. Hence, it is suggested to check it every time before making the article readable to the users. Try avoiding repetitions and add as many possible synonyms to get rid of keyword stuffing penalty with preventive techniques. So, better forget on the keyword and think of the content.
- Check for the used keywords
Basically, it is always said that one should check for the used keywords in the web pages. By doing so, the SEO and the content writer can get an understanding of the words and phrases that are repeatedly used by the bloggers. Since this can be taken care of, the semantic words and phrases can be used which actually mean the same but are different as words. These are the best tactics to build on website traffic without much effort. This is because it is really important to know the competitor’s tactics and match them.
- Remove the excessive keywords
The removal of excessive keywords is one of the effective ways of avoiding over optimization. Hence, the content should be made keyword rich without making it is felt that there are excessive keywords in the write-up. So, the best way here is to remove the unnecessary information from the content after giving it a read so that it sounds better. Therefore, the best way to stop going beyond context is to maintain the information arranged.
I hope the article helped you to understand more about the aspects of keyword stuffing penalty. If you have any doubt regarding this topic, please make sure to comment, the professional techies at Dotz Web Academy are always happy to help you. Dotz Web Academy is one of the best Digital marketing training academy in Kerala. We offer high-quality service in Digital Marketing and Search Engine Optimization. We are one of the best Digital marketing Institutions in Kochi.