Module 1
WordPress Design & Development
- Introduction To Digital Marketing and Its Importance
- Overview on Search Engine Working
- Google Ranking Factors for listing
- Understanding wordpress
- WordPress Configuration & Customization
Module 2
SEO (Search Engine Optimization)
- Keyword Research & Competitor Analysis
- Fundamental On page Factors
- Importance of Link Building & Insight to Various Link Building Activities
- Introduction to Google Web Analytics
- SEO For E-Commerce Sites
- Local Business Listing
Module 3
SEM (Search Engine Marketing)
- The importance of using Google Adwords
- Adwords Account Structure
- Search engine marketing keyword research
- Adwords campaign basics
- Adwords Targeting & Placements
- Adwords bidding and budgeting (understanding the auction)
Module 4
SMM (Social Media Marketing)
- The Importance Of Social Media
- Profile Creation & management across all Social Media platforms
- Advertising & Content Strategy
- Tools used in Social Media Marketing
- Measuring ROI in Social Media Marketing
Module 5
Email Marketing
- Email marketing Content strategy
- Email marketing tools and plugins
- Email marketing templates
Module 6
Content Marketing
- Essentials for creating engaging content
- Fundamentals to an SEO Friendly Blog
- Understand the process of converting leads to sales through Content Strategy
Module 7
Lead Generation & Conversion Optimization
- Create enticing CTA’S
- The anatomy of a landing page
- Create successful landing pages
- Guiding the next step with thank you pages
Module 8
Mobile SEO
- Understanding mobile SEO
- Optimizing your website for feature phones and smartphones
- Developing mobile friendly content
