Basic Course In Digital Marketing


The Basic course of Dotz Web Academy is developed to provide individuals with an overall knowledge of  the online marketing media. The comprehensive syllabus is developed by an experienced digital marketing team to ensure that any individual taking up the course shall have the knowledge to market a product or service through digital media. This is a three week course that covers 4 modules in Modern Digital Marketing.


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Module 1

WordPress Design & Development

  • Introduction To Digital Marketing and Its Importance
  • Overview on Search Engine Working
  • Google Ranking Factors for listing
  • Understanding wordpress
  • WordPress Configuration & Customization

Module 2

SEO (Search Engine Optimization)

  • Keyword Research & Competitor Analysis
  • Fundamental On page Factors
  • Importance of Link Building & Insight to Various Link Building Activities
  • Introduction to Google Web Analytics
  • SEO For E-Commerce Sites
  • Local Business Listing

Module 3

SEM (Search Engine Marketing)

  • The importance of using Google Adwords
  • Adwords Account Structure
  • Search engine marketing keyword research
  • Adwords campaign basics
  • Adwords Targeting & Placements
  • Adwords bidding and budgeting (understanding the auction)

Module 4

SMM (Social Media Marketing)

  • The Importance Of Social Media
  • Profile Creation & management across all Social Media platforms
  • Advertising & Content Strategy
  • Tools used in Social Media Marketing
  • Measuring ROI in Social Media Marketing