Digital Marketing Course certificate

Advance Course In Digital Marketing


The marketing landscape is becoming more digital. Businesses are in need of digital marketing experts. The Dotz Web Academy has introduced an Advanced course in Digital Marketing to help individuals understand online marketing campaigns and promote brand awareness. This is a 3-month practical oriented course that will provide a good knowledge about marketing & advertising a business online.

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Module 1

WordPress Design & Development

  • Introduction To Digital Marketing and Its Importance
  • Overview on Search Engine Working
  • Google Ranking Factors for listing
  • Understanding wordpress
  • WordPress Configuration & Customization

Module 2

SEO (Search Engine Optimization)

  • Keyword Research & Competitor Analysis
  • Fundamental On page Factors
  • Importance of Link Building & Insight to Various Link Building Activities
  • Introduction to Google Web Analytics
  • SEO For E-Commerce Sites
  • Local Business Listing

Module 3

SEM (Search Engine Marketing)

  • The importance of using Google Adwords
  • Adwords Account Structure
  • Search engine marketing keyword research
  • Adwords campaign basics
  • Adwords Targeting & Placements
  • Adwords bidding and budgeting (understanding the auction)

Module 4

SMM (Social Media Marketing)

  • The Importance Of Social Media
  • Profile Creation & management across all Social Media platforms
  • Advertising & Content Strategy
  • Tools used in Social Media Marketing
  • Measuring ROI in Social Media Marketing

Module 5

Email Marketing

  • Email marketing Content strategy
  • Email marketing tools and plugins
  • Email marketing templates

Module 6

Content Marketing

  • Essentials for creating engaging content
  • Fundamentals to an SEO Friendly Blog
  • Understand the process of converting leads to sales through Content Strategy

Module 7

Lead Generation & Conversion Optimization

  • Create enticing CTA’S
  • The anatomy of a landing page
  • Create successful landing pages
  • Guiding the next step with thank you pages

Module 8

Mobile SEO

  • Understanding mobile SEO
  • Optimizing your website for feature phones and smartphones
  • Developing mobile friendly content

Module 9

Online Reputation Management (ORM)

  • Online Monitoring/Brand Monitoring
  • How to Analysis clients Business
  • Engaging with customers
  • Reputation Defending Techniques
  • Removing Negative comments from Google

Module 10

Inbound Marketing

  • Essentials of an effective inbound strategy
  • Inbound fundamentals & best practises
  • The power of Smarketing
  • Smarketing Critical to inbound success

Module 11

ADsense and Blogging

  • Overview to adsense and its types
  • Setting up and adsense account
  • The fundamentals of Blogging

Module 12

Affiliate Marketing

  • Understanding the need and concepts of affiliate marketing
  • Introduction to becoming an affiliate publisher (your own product)
  • Introduction to becoming an affiliate advertiser (Launch a product)
  • Affiliate in E-commerce
  • Understanding promotion for affiliates