The Beginner’s Guide To Search Engine Optimization
SEO stands for Search Engine Optimization. It is the method of obtaining traffic from free search results from search engines. This is a smart move for increasing number of visitors to a website by attaining a high-ranking in search results. In Search Engine Optimization, on-page optimization is components that would affect website or on web page listing in search results. These factors are controlled by the user or by the coding on the page. Examples of on-page optimization are actual HTML code, meta tags.
In Search Engine Optimization, off-page optimization is the components that will have an effect on your website or the web page listing in search results. These components are not controlled by the user or by the coding on the page. Examples of off-page optimization are link popularity, page rank.
Search Engines work on three processes:
Crawling is dragging websites in order to extract information from the website. Then the snapshot is saved in the database. It is done by web crawlers or spiders or robots. Catching is retrieving data related to the website and store in the database. Indexing is listing those retrieved web pages. Webmasters control website-related activities.
Types Of Search Engine Optimization
There are two types of Search Engine Optimization that are white hat Search Engine Optimization and black hat Search Engine Optimization. White hat Search Engine Optimization improves the search engine rankings of a website. Some examples are high-quality content development, website HTML optimization, restructuring etc. Black Hat Search Engine Optimization exploits the search engine algorithms to obtain high rankings for a website. Such techniques and methods are in direct conflict with search engine guidelines. Some examples are link spam, keyword stuffing, cloaking, hidden text, and hidden links.
Evolution of Search Engine Optimization
Search engines work on the algorithms. In older days, search engines were utilized that were based on web page contents. These contents are considered as keywords in a web page. So, users started practicing keyword stuffing like adding too many keywords in a web page in order to obtain high rank. Different types of keyword stuffing are adding keywords in blank spaces, adding many keywords, making their pixel size small, meta keyword tag which gives a brief description of web pages.
The content specific algorithm was displaced by link specific algorithm by making changes in the algorithm. Those who have more links concerned to a website achieve high rank. So, users tried to put more links in a web page that leads to link selling. This is the reason Google provided quality link specific algorithms. The quality of the page defines the page rank which can be a maximum of 10.
Why do you need Search Engine Optimization?
Search Engine Optimization will make your website friendlier to search engines. This is done by link building, creating elaborate content, posting visual aids etc. These steps help the search engine so that your website could be in identified. Why do you need the search engine to understand and identify your website? Because the search engine would place your website link in higher ranking which enables it to be on the first page of search results? Search Engine Optimization for your website helps your customers and clients to understand your website and the available products and services.
Now as we know that Search Engine Optimization helps in enhancing your rankings on search engines. But the question arises that why do you need higher ranking? If a person is looking something online, then it is more likely to click on the first few results which appear on a search engine. The user would miss out your website if it is not among those search results. In today’s digital world, every new startup and enterprises have websites and SEO. So, this makes it more difficult to start a business and make it successful. It is because the world has become more competitive in every field. That is where SEO comes with more websites popping up daily. Search Engine Optimization would assist you to place you ahead of the competition and to stand out from the crowd. Search Engine Optimization helps to build a presence for your brand, improves brand image and reliability.
Why Search Engines cannot figure website without SEO?
You need assistance in case of search engines. Major search engines always work out in order to enhance technology to crawl and give better results to users. But there is a limit as to how the search engines will operate. If the Search Engine Optimization is done in the right way it could give millions of visitors and user’s attention. Wrong moves in Search Engine Optimization can hide your site in the search results where visibility is minimal.
In order to make the content available to the search engines, Search Engine Optimization aids to upgrade rankings. So, content would be where the searchers would mostly find it. In today’s digital world, there is tight competition on the internet. Moreover, the companies performing Search Engine Optimization has the advantage of visitors and customers.
Additional Search Engine Optimization Considerations
After understanding keywords that you want to target is everything you need to know about Search Engine Optimization. So, in the search environments that require unique approaches are as follows:
a. International Search Engine Optimization: There are various benefits to approach the ranking sites in countries and languages.
b. Local Search Engine Optimization: For small businesses and franchisees, getting local rankings is the most difficult thing. In order to bring in links and shares, perform the keyword research. These things would guarantee that your site would not have technical issues helps with localized rankings. In addition, there is a list of ranking factors that all local businesses should be aware of.
c. App Store Search Engines: If your site has an app for your product, it will show up in searches on various app stores will be useful. It would benefit your business as your app would allow the mobile users to interact more about business.
I believe that this article has helped you on SEO Basics: A Beginner’s Guide To Search Engine Optimization. Dotz Web Technologies is one of the topmost Digital marketing company. We offer high-quality service in Web Design and development, SEO, Web Hosting, App Development and Social Media Marketing. Dotz Web Technologies is one of the top Web Design Company in India. We are providing training in Digital Marketing. So, if you have any doubt regarding Digital Marketing, please feel free to contact us anytime.